No one does this.
You won’t find in any other meeting or webinar solution the powerful, never-before-seen attendee analytics that Hopin Session has.
This how-to guide shows you how to use them.
Your Session just ended. Now what?
Now the real fun begins.
Go to your dashboard and find the session that just ended.
Select “View insights.”
This opens up your engagement analytics dashboard. Sometimes called the Summary page or History page.
Here’s how to get the most out of this dashboard.
1. Know who your most engaged attendees are.
Use the Engagement Score column to sort attendees by descending. This will show you to attendees with the top Engagement Scores.
Using this data, you can send them a personal note or thank them, send them swag, refer them to sales, and so on. These are your raving fans!
A best practice is letting attendees know about about the engagement features in Session so they can use them to interact and provide real-time feedback for speakers. The three ways for participants to engage in Session that are tracked and measured are
- Chat messages
For example, in the Webinar theme, the emojis are at the center bottom of the window.
Hosts can call out that these engagement tools are available at the beginning of a Session during the “housekeeping” introduction and also midway through as a reminder. But it’s totally up to you on how you want to use them.
2. See where attendees came from and how they heard about your Session by viewing the source of your registrations.
Use these insights to know what channels work better for driving sign ups and tracking ROI on ad spend.
How UTM tracking works in Session
UTM tracking in Session works in the same way as it does for any website, so if you know how to use UTMs you’re already ahead of the game, but if you’re not sure, here’s a brief primer:
Anytime you're pasting/sharing your Session link to drive traffic to the registration page from an external source (social media, newsletter, Ads, QR codes), you can think of it as a marketing campaign even though you're not making money on that particular link.
- utm_campaign = give a name to your campaign
- utm_source = where you're sharing your link (e.g facebook / reddit / twitter / partner's website)
- utm_medium = are you sharing it on an article / post / paid Ad / email
The more details you put into the UTM parameters, the more you can narrow down in your analytics. It’s okay to keep it simple — you might not want to be very detailed because you don't have the time to look at data, so often people willl just use utm_source and utm_medium. It depends how granular you want your data to be, you can also put dates whether daily / weekly / monthly to pinpoint right to a particular marketing effort.
Tool recommendation: Use the free Google Campaign URL Builder site to easily generate your UTM URL for your Session link.
Speaker Tip: if you give UTMs to your speaker to have them promote to their audiences, you can see the attendees that speakers drove to your Session through this dashboard.
3. Analyze the top voted Q&A submissions and mine the chat for nuggets to add to your content marketing strategy.
Chat messages and Q&A submits can function as great fodder for blog posts for your content creators. The attendees in your Session are likely representative of your customer community, so if they ask a certain question or make a comment, there’s a good chance other customers or members of your wider audience are thinking the same thing.
How to get there:
- Sign in to your Session account
- Go to History
- Find the ended Session and click View Insights
- Select the fourth tab Chat, Q&A, and Files
- Toggle between Chat and Q&A on the lefthand side to scroll through the content
Chat messages and questions are great ways to give shoutouts to your community in a newsletter or social post after ward for showing up and contributing to the conversation during your Session.
4. Scan the engagement chart to see when the most engaging moments of the Session were.
When were people sending the most emojis or confetti? These are key moments. Consider using these in post production as highlight clips for sharing on social platforms and reels.
5. Check the engagement chart to see if there were any sharp drop offs in attendance, emojis or chat messages.
These dips or plateaus reflect moments where engagement might’ve been lower and could potentially reveal areas to improve for your next Session.
For example, in the graph above, there was a lull in chat messages, although not completely silent. When you scan the video recording in the Recording tab, you can see that the hosts became more focused on each other and lost in the conversation. So a takeaway for the hosts from this data is to remember to keep interacting with the audience and help people feel more involved in the conversation as much as you can.
Microsite data: If you’re sharing the video recording link after the Session, you can check the number of views on the page to see how many people are interacting with the recording.
You can turn access off to this page anytime by clicking on the toggle on the “Share page link”button:
Don’t forget, you can export all of this data in Session to enrich your customer profiles in your preferred CRM.
COMING SOON: Hubspot CRM integration, Marketo integration, and Salesforce integration
6. Start marketing your next Session in two clicks
Pro tip: The best time to start promoting your next Session is at your current one. You can do this in your follow up email by including the link to your next Session registration page. The easiest way to create the same Session experience is duplicating.
To duplicate a Session:
- Sign in to your Session account
- Go to your ended Session, click on the one you want to duplicate
- Select Duplicate
- Give it a name, pick the date and time, and click Duplicate
This will copy all of the customizations like logos, button colors, background images, registration page updates, and so on. It does not duplicate attendee information.
In the end, Session takes the guesswork out of knowing how engaged attendees were.
You get a ton of tools for marketing.
Not only to create a highly engaging session but also to get way more attendee engagement data than ever before.
Got a webinar coming up?
Make it a Session.